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E-commerce•May 10, 2024•
8 min read

Augmented Reality in E-commerce: Fazan Cosmetics Case Study

Y4BN
Y4BN
Lead Dev @ CZW

Fazan Cosmetics wanted to stand out in a crowded market. We implemented an AR lipstick try-on feature using AR.js and custom shaders, allowing users to see products on their own faces in real time.

Implementation Steps

  • Face detection with TensorFlow.js
  • Real-time color overlay with WebGL
  • Mobile-first UI for instant try-on
  • Integration with Stripe for seamless checkout

Results

  • 75% increase in conversion rate
  • 2.5x AR feature usage
  • 90% of purchases on mobile
"Our customers love the AR try-on. It's our #1 sales driver." — Fazan Cosmetics CEO
Y4BN

About Y4BN

Y4BN specializes in UI/UX and emerging tech for retail. He has delivered AR and VR projects for brands across Africa.

Learn more

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